Agent Provocateur to Expand Lingerie Business into China

http://news.globalintimatewear.com/Brands/10488/Agent_Provocateur_to_Expand_Lingerie_Business_into_China.html

British luxury label Agent Provocateur is to enter into Beijing Parkview Green next month. Besides, the brand will also enter into Shanghai with Lane Crawford by the end of September, and then expands its business into Chendu next March.

British luxury label Agent Provocateur is to enter into Beijing Parkview Green next month. Besides, the brand will also enter into Shanghai with Lane Crawford by the end of September, and then expands its business into Chendu next March.

According to Agent Provocateur’s CEO Garry Hogart, the brand will set up 10 retail stores in Chinese mainland market next few years. At the same time, Agent Provocateur will launch its Chinese e-commerce site in next few months, too.

So far, Agent Provocateur has 77 independent stores and franchise stores of 28 countries in the world. And it launched its e-commerce site in Korea and the Russian last year.

Agent Provocateur’s new store in Beijing Parkview Green will sell the core series and classic lingerie series, bridal lingerie series, swimwear series, socks, accessories and beauty products.

Garry Hogart, the CEO of Agent Provocateur claimed that the brand will not just cater to Chinese consumers, since Chinese consumers have had purchasing experiences on the products in Hong Kong, Paris, London, New York and the Middle East and other places. Garry Hogart also said that the lingerie from the brand is suitable for all women in all shapes, not just for young women with curvy shapes.