According to the Indian textile and apparel professional website fibre2fashion reported that Asian countries, including Singapore, Japan, Hong Kong, China , Korea and India, are becoming one of the world's luxury lingerie brand potential market . Several global brands, such as Cosabella, La Perla, AndresSarda have been introduced in the Asian region.
Vice president of Italian luxury lingerie brand Cosabella,Guido Campero said:“In particular, the Asian countries have expansive lingerie market, the mature brands, production facilities and distribution companies.”
Andres Zelda, the founder of Spanish luxury lingerie brand Andres Sarda said: "We have seen the Asian market has strong demand potential for luxury lingerie, since we’ve been operated so many years in Singapore, Hong Kong, Japan. These markets have been really aware of high quality fabric and form-fitting shapes as well as the particularly sensitivity to color and decoration."
Marketing Director of La Perla, Ann Sophie Dgerry said:”Our business in Asian countries gained good returns and both the turnover and new stores have achieved growth. Our company's Campero thinks the same way, she said: "Despite the luxury lingerie market is mainly in Russia, Japan and South Korea, but we see huge potential in China market since the luxury underwear culture is not yet a universal thing here."
Headquarters in Switzerland Rococo luxury lingerie brand’s CEO Sasha said: "Though we’ve seen the slow changes In Asia, the taboos of buying lingerie are still the main reason in hindering market development.”
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